Best CRM Software Tools & Systems 2022

In the absence of customer relationship management (CRM) tools, your startup, business, or enterprise is losing sales and falling behind the competition. Choosing the best customer relationship management software is not an easy task. There are numerous excellent alternatives available. Not to mention a plethora of positive reviews. That’s why we’ve taken care of everything for you.

We’ve taken the time to research and select the best customer relationship management tools and systems. This roundup of the 15 best CRM software will undoubtedly have the right software solutions for any size and type of business, regardless of your specific business requirements. Price comparisons are made, as are recommendations for the best free CRM solutions. Whether you need to customize your processor sales cycle, capture all customer touchpoints, analyze your metrics, or gain new customers, there is a CRM solution for every organization’s needs.

What is the most effective customer relationship management software? Our top 15 picks for the best tools and systems available on the market are listed below.

When looking for the best crm, there are a few considerations to keep in mind:

1. What is the size of your budget?
2. How many people are going to use it?
3. Is it required by every department?

So, do you want a robust platform with many features, or do you want something simple with only the essentials? In the end, there may not be a single best customer relationship management software for all users and businesses. We are confident that the CRM software vendors on this excellent list of 15 CRM software vendors will have the right Customer Relationship Management solution for your company.

HubSpot CRM is a customer relationship management system (Best CRM software overall)

HubSpot CRM is a customer relationship management system. HubSpot established itself as a leader in inbound marketing. This assists businesses in attracting new users through content. HubSpot also provides general customer relationship management (CRM) tools, which are among the best available.

Everything about HubSpot is extremely user-friendly. HubSpot’s products are divided into four categories: marketing, sales, service, and content management system (CMS). Marketing assists you with lead generation so that you can expand your network while saving time. Marketing automation allows you to stay top-of-mind with your customers at all times. For marketers, there is also marketing analytics software available. The sales module of HubSpot is where you’ll find advanced customer relationship management (CRM) software as well as other tools like a meeting scheduler. Help desks, tickets, knowledge bases, and customer feedback are all handled by service. The content management system (CMS) is responsible for managing your content. HubSpot CRM is an excellent tool for providing an excellent customer experience. HubSpot offers an add-on for Gmail and Office 365, as well as a standalone product.

HubSpot CRM is available in a variety of pricing packages, the most affordable of which is a starter CRM and sales package that costs $40 per user.

The following are the best uses for HubSpot CRM:

• Individuals who make use of the service
• Small groups of people
• Startups
• Small-scale enterprise
• Marketing
• Sales
• Service
• CMS
• Ecommerce

Salesforce is a cloud-based customer relationship management system (Best customer relationship management software for sales teams)

Salesforce is one of the most established names in customer relationship management (CRM) solutions. It now has a large number of products and modules. For the big three: marketing, sales, and customer service, customer relationship management software is among the tools available. Overall, Salesforce is a reliable and widely used customer relationship management (CRM) software for medium- to large-sized businesses.

Salesforce manages all of your company’s business processes. Salesforce provides marketing software that allows you to create email marketing campaigns. You can also use marketing automation to your advantage. There are social media listening and posting features built into the platform. When sales teams use Salesforce, they have better customer relationship management (CRM). With Sales Cloud, you also get CRM software, which helps you streamline the sales lifecycle. Salesforce CRM tools allow you to create a self-service resource for your customers in the case of customer service. Customer service representatives can also use Salesforce CRM contact data to assist customers in a shorter amount of time. Salesforce is extremely effective at generating leads and retaining customers at the same time. The only drawback is that Salesforce has a steep learning curve to get used to.

Salesforce offers a variety of pricing options. A basic CRM software plan is available for $25 per month. A professional customer relationship management plan costs $75.

Salesforce is the most effective tool for:

• Startups
• Small-Scale Enterprise (SME)
• a large corporation
• Marketing
• Sales
• Support

The Pipedriver’s Guide (Best customer relationship management tool for pipeline management)

Pipedrive is a customer relationship management (CRM) platform that is focused on increasing sales and revenue. The name is intended to elicit thoughts of the sales pipeline and boost sales figures.

Pipedrive, like any other good customer relationship management system for sales, allows you to keep track of all of your communications with each customer. There are software tools available to ensure that high levels of customer satisfaction are maintained throughout the customer journey. It has a number of features that allow you to manage all of your leads and ongoing deals in one place. There are numerous features available to assist you in automating repetitive tasks. Pipedrive is a platform that emphasizes visual communication. Both for monitoring the sales process and activities, as well as for performing analytics, this is true. It also has mobile software for iOS devices such as iPhones and Android devices. Overall, Pipedrive receives high marks for its ease of use.

Pipedrive is available in four different pricing tiers. This plan has a per-user cost of $12.50, making it the most affordable option.

Pipedrive is most useful for the following tasks:

• Startups
• Small-Scale Enterprise (SME)
• Automation of work processes
• Management of the pipeline
• Software for mobile devices
• Ecommerce

Freshsales Customer Relationship Management

Freshsales is a customer relationship management (CRM) software developed by Freshworks. Freshworks is an all-in-one platform that includes separate SaaS for marketing teams and customer service representatives, among other features.

Freshsales makes use of artificial intelligence to assist you in better understanding your customers and leads. It uses lead scoring to show you the best opportunities available to you. Freshsales provides salespeople with email and phone software tools that are built into the platform. Get clear customer data and actionable tips on how to manage customer interactions, such as when and how to reach out, when you sign up for this service. You can also sign up to receive email notifications when new engagements or follow-ups are made. Other Freshworks products, such as Freshmarketer, which incorporates a chatbot feature, are well-integrated with this suite of software.

Freshsales offers five different pricing options. The most affordable one costs $12.

Freshsales is the best option for:

• Startups
• Small-Scale Enterprise (SME)
• Teams in charge of sales
• Calls on the phone
• AI is in the lead in terms of scoring.
• Management of business opportunities

Microsoft Dynamics 365 is a cloud-based business management system (Best CRM Software for business intelligence)

Microsoft Dynamics CRM is a customer relationship management system. When it comes to SaaS for businesses, Microsoft isn’t playing games with us. Dynamics 365 is a CRM and ERP software suite that includes a variety of tools.

Microsoft Dynamics 365 assists businesses in identifying the most appropriate customers and demographics for their products through the use of artificial intelligence. As a CRM platform, you have complete visibility into all of your customers. There are software tools available to assist in the automation of the sales process. You’ll even get tools to assist you in coaching your sales representatives and improving their performance. Marketing tools are used to generate new leads. It also provides sales forecasting and trend monitoring capabilities. Dynamics 365 includes a comprehensive customer service suite, as well as an API for customizing the software. You will also receive additional services such as project management and accounting.

Because Microsoft is a large corporation, there are many different pricing plans. The cost of a basic sales CRM starts at $20. The option of cloud-based or on-premise installation is also available.

Microsoft Dynamics 365 is the most effective solution for:

• a large corporation
• Enterprise
• Contact management software is a program that allows you to manage your contacts.
• Management of the lead
• Insights into the business world
• Project management is the management of projects.

Mailchimp is an email marketing service (Best CRM tool for marketing campaigns)

Mailchimp Customer Relationship Management. Mailchimp began as a subscription-based software as a service (SaaS) for managing newsletters. It has evolved into a comprehensive customer relationship management solution for marketing teams in small businesses.

When it comes to marketing campaigns, Mailchimp allows you to create email campaigns, social media advertisements, and landing pages for your company. There are tools available to help you find new customers by segmenting your audience. You can create automated marketing campaigns using a straightforward visual editor. A/B testing and customer surveys are among the other tools available. Mailchimp can provide you with statistics such as the likelihood of a lead making a purchase. They also have a large number of third-party integrations as well as a developer API to help you supercharge your software. In general, this is a fantastic SaaS for marketing analytics.

Mailchimp offers three different paid subscription options. The essentials are available for $9.99.

The following are the best uses for Mailchimp:

• Individuals who make use of the service
• Small groups of people
• Startups
• Small-scale enterprise
• Marketing campaigns are a type of advertising that is used to promote products or services.
• Listening in on social media

Zoho CRM stands for Zoho Customer Relationship Management (Good customer relationship management software for managing customers)

Zoho CRM stands for Zoho Customer Relationship Management. Zoho is a cloud-based suite of business software as a service (SaaS). There are a plethora of Zoho software products available. You can get a collection of them as part of a larger package, such as the CRM platform.

Zoho CRM is primarily used for sales-related tasks. It aids in the capture of leads and the expansion of your network. Opportunity management tools track the progress of your leads as they progress through the sales lifecycle. You have a complete picture of your customers’ information, as well as access to their various communication channels. When customers interact with your company, real-time notifications are sent to them. You will receive analytics on the most effective methods and times to contact leads. There’s also an artificial intelligence-powered sales assistant, which also serves as the basis for a chatbot tool. Aside from sales, it can also be used as a customer service software to assist customers. Zoho CRM software is available at four different price points. The standard option has a per-user cost of $12, which is the most affordable option.

Zoho CRM is particularly well-suited for:

• Individuals who make use of the service
• Startups
• Small-Scale Enterprise (SME)
• Information about the customer
• Ecommerce
• Automation of the sales force

Apptivo CRM is a customer relationship management system (Best CRM Software for workflow automation)

Apptivo CRM is a customer relationship management system. Apptivo is a cloud-based software as a service (SaaS) with numerous features. It includes a customer relationship management system that is adaptable to the needs of organizations of all sizes.

All of the Apptivo CRM software products are completely customizable. Data entry and other repetitive tasks can be automated with the help of automation tools. It all starts with customer relationship management and progresses to lead conversion and sales planning as a result of this. You will receive analytics on your sales pipeline, as well as other opportunity management data, from this service. Apptivo offers email integration with popular software such as Google’s Gmail and Microsoft’s Outlook. Use Apptivo email templates for marketing campaigns or to stay in touch with existing customers, among other things. You can even find out how your competitors are doing by looking at their statistics.

The price per user for Apptivo premium starts at $8 per month. Apptivo also offers a free version of their software.

Apptivo CRM is the best choice for:

• Individuals who make use of the service
• Small groups of people
• Startups
• Small-Scale Enterprise (SME)
• Obtaining new leads
• Management of business opportunities
• Keeping track of the sales process
• Automation of work processes

Insightly (Top CRM software for analytics and reports)

CRM software from Insightly. Insightly is a customer relationship management system that also serves as a project management tool. For medium-sized and large businesses, this is a professional platform to use.

Insightly provides you with a comprehensive picture of your customers. It makes it simple to share customer information across sales, marketing, and project management teams. You can create marketing funnels that are automated and target specific audience segments. The email tracking feature shows you when sales leads open emails and how many times they click on other links. Lead routing is the process of connecting customers with the most appropriate sales representative. Insightly also has excellent dashboards that can be customized to suit your needs.

Insightly can provide you with pricing information. Insightly is the most effective tool for:

• a medium-sized to large-sized enterprise
• Enterprise
• Project management is the management of projects.
• Controlling the flow of work
• Sales
• Analytical and reporting tools

Infusionsoft is a software application that allows you to automate your business processes (Good CRM tool for marketing and sales automation)

Keap Customer Relationship Management. Keap and Infusionsoft are two SaaS business applications that work well together. Keap helps you grow your business. Infusionsoft is a marketing and sales software platform that does it all.

The foundation of Infusionsoft is a customer relationship management system (CRM). It keeps track of all your activities and reminds you of upcoming appointments. It can be linked to your Gmail or Outlook account. There are some excellent email marketing templates available. You can also create personalized email campaigns that are automated. The dashboard for lead management can be customized and is extremely user-friendly. To ensure that a sales team remains on top of the customer experience, trigger emails can be set up. Keap Infusionsoft is available for purchase for $100. However, you should check with the vendor for the most up-to-date pricing.

Keap Infusionsoft is the most effective solution for:

Startups

• Small and Medium-Sized Enterprises
• a large corporation
• Sales management is a specialized field.
• Email marketing is a type of marketing that uses electronic messages to communicate with a target audience.

SugarCRM

Sugar CRM is a customer relationship management system. SugarCRM is a marketing, sales, and service platform that integrates all of these functions. This is a customer relationship management system that is hosted on-premise.

To help with marketing, SugarCRM offers social media advertising tools that include SEO tips. (See Resources.) The use of templates and a drag-and-drop editor makes it simple to create campaigns. You can automate marketing campaigns in order to convert contacts into prospects. SugarCRM’s sales force automation features benefit from this information. It allows you to track emails and keep track of all of your leads as they progress through the funnel. Smart routing is used by customer service software to connect users with the most appropriate agent.

SugarCRM’s tools are available for purchase separately. Both Sugar Sell and Sugar Service are available for purchase for $80. The price of Sugar Market is $1,000. SugarCRM is the best choice for:

• Small-Scale Enterprise (SME)
• a large corporation
• Marketing automation is a term that is used to refer to a system that automates the process of marketing.
• Sales automation is becoming increasingly popular.
• Customer service is very important.

Nimble. CRM that is quick to respond

Nimble CRM receives high marks for its ease of use. This customer relationship management system integrates with Office 365 and G Suite teams. Nimble is a web-based application that can be used within web browsers or other software. Microsoft Teams and Excel are examples of such programs. Nimble maintains a reasonable level of contact organization. You can view all of your engagement across multiple channels in a single centralized location. It is possible to keep track of projects and tasks. There’s a standard sales process management system in place to keep track of all your available opportunities. There are also good unified team calendars available to use. Nimble also has mobile applications for iOS and Android devices.

Nimble Business has a per-user cost of $19 per month.

Nimble is the best choice for:

• Individuals who make use of the service
• Startups
• Small-Scale Enterprise (SME)
• Users of the Microsoft Office suite
• Users of the G Suite
• Collaboration within a group

NetSuite Customer Relationship Management

Oracle’s NetSuite is a suite of SaaS applications developed by the software giant. It consists of enterprise resource planning and customer relationship management software. This is not a CRM system for small teams working within a limited budget.

NetSuite’s customer relationship management system (CRM) contains advanced customer information. You will receive real-time notifications when customers update their social profiles. NetSuite CRM includes software for automating the sales force. Making quotes, managing orders, and forecasting sales are all examples of what you can do. Marketing automation and campaign management are two of the features available. You will receive web-to-lead forms as well as analytics on the effectiveness of your marketing campaigns.

If you want to know how much NetSuite CRM costs per user, you should speak with their sales departments.

NetSuite CRM is the best choice for:

Small-Scale Enterprise (SME)

• a large corporation
• Enterprise
• Automation of the sales force
• Marketing automation is a term that is used to refer to a system that automates the process of marketing.

CRM from Really Simple Systems

Really Simple CRM used to be exactly that: straightforward. However, the software has evolved and now includes a variety of sophisticated customer relationship management software.

Relatively Simple Systems provides a set of features for the traditional three departments of marketing, sales, and customer service. Marketing provides you with lead management as well as campaign management services. Additionally, email marketing and automation are available. Customer and pipeline management are both included in sales software. It can also be used for tasks, calendars, and sales forecasting purposes. Case management, service level agreements, and case reports are all available in customer service. Really Simple Systems offers a completely free plan. The cost per user for premium plans begins at $14 per month for the first user.

CRM from Really Simple Systems is ideal for the following tasks:

• Individuals who make use of the service
• Small-Scale Enterprise (SME)
• Small groups of people
• SMBs

Less Annoying CRM

Less Annoying CRM is another example of customer relationship management software with descriptive names. It is simple to use and ideal for startups and small business owners on a tight budget or with limited resources.

Less Annoying CRM provides you with the most basic of contact management. Customer profiles can have notes, files, and tasks attached to them. Teams can collaborate on tasks and to-do lists by sharing calendars and to-do lists. It is also compatible with Google Calendar. You’ll get straightforward lead reporting to help you manage your pipeline. It sends out follow-up reminders to keep your sales teams on top of any new opportunities that come up. There are also daily agenda emails to keep track of things. This is a reasonable tool for team collaboration and communication. It’s also easy to learn because the learning curve is so short.

Less Annoying CRM is available for a one-time fee of $15.

• CRM that is less obnoxious is best for:
• Individuals who make use of the service
• Small groups of people
• Startups
• Small-scale enterprise
• Management of contact information
• Controlling the flow of work
• Calendars that are shared

Which customer relationship management system (CRM) is the best on the market? The most important takeaways

So, which CRM software is the best of the best for your needs?

Well, HubSpot takes the top spot, but SalesForce and Pipedrive are both strong contenders for that spot.

If you’re looking for something straightforward, Really Simple CRM and Less Annoying CRM are both good choices. For larger organizations with more complex requirements and larger budgets, Microsoft Dynamics 365 and Oracle’s NetSuite are two options to consider. If you have a small business or an individual business that is operating on a tight budget, MailChimp and Apptivo are two services that are worth considering.

At the end of the day, each of these 15 CRM vendors has its own set of advantages, and they are all far superior to simple but clumsy spreadsheets, which, due to a lack of tools, will become more time-consuming in the long term. We hope that at least one of these top CRM suggestions has piqued your interest while you’re reading this roundup of best practices. You can now go out there and manage your customer relationships like a professional!

FAQs

Is learning CRM a difficult task?

The best customer relationship management systems are typically very simple to learn. Most customer relationship management systems (CRMs) provide simple tools for importing your customers from other software. In CRM platforms, the dashboards are extremely visually appealing, and they can be easily customized through the use of drag and drop functionality. Marketing automation and sales pipelines are both visually appealing and user-friendly.

What does a good customer relationship management system look like?

A customer relationship management system (CRM) should be simple and intuitive to use. In analytics dashboards, there shouldn’t be an excessive amount of information clutter. The learning and use of a CRM platform is significantly simplified when the platform is clean and minimal. This is essential for keeping track of leads and ensuring that no sales opportunities are missed.

What is CRM maintenance and how does it work?

Maintenance is required for customer relationship management software. This entails cleaning up your information. Some customer relationship management systems (CRMs) can de-duplicate customers or tasks and highlight areas where information is missing. CRM maintenance can also help you to organize the opportunities in your pipelines. This allows you to prioritize large transactions or leads with a high likelihood of conversion.